According to the bureau’s latest economic impact figures, more than 225,000 domestic and international delegates visited the region last year for conferences in and around the city, spending over £11.8m.
Karen Tocher, business tourism manager at Dundee & Angus Convention Bureau, said that direct delegate spending generated almost £12m for the region, accounting for 12% of the total visitor expenditure in 2014.
She commented: "The average UK business traveller spends £260 per trip, while an overseas delegate spends an average of £730. And, because of our world renowned centres of excellence at both of our universities and at The James Hutton Institute, we are in a position to attract increased numbers of international delegates to events held in the city."
Tocher added that the importance of traditional and contemporary academia in the region also played a role in attracting business tourism, particularly academic associations and meetings.
Over the next five years the bureau aims to increase business tourism by at least 20%, focusing on developing venues and services such as fast broadband, social media display walls, wi-fi networks and high-quality sound systems. If the target is achieved by 2020, delegate expenditure will reach £14.5m, based on present-day prices, with a total economic impact of £72m. The new developments will include the V&A Museum of Design Dundee, which is set to open in 2018.
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