Venue cost more important than customer service to millennial event planners

Cost is the number one reason for millennial event planners not re-using a venue, whereas older generations cite bad customer service, according to a report.

Venue cost more important than customer service to millennial event planners
Venue cost more important than customer service to millennial event planners

A survey carried out by Cvent on millennial event planners revealed that 28% won’t use a venue again if the cost is too high. This is compared to older generations who historically have stated that customer service was the main turn-off for them.

Just 22% of the millennial event planners surveyed chose customer service as their main reason for not re-using a venue, followed closely by size and adequacy of space (20%).

Cvent spoke to a sample size of more than 840 millennial event planners to assess how they were different from other generations.

The report highlighted further generational differences, with 37% fewer millennials likely to start sourcing directly through a venue than older generation event planners. More than a third (38%) of the sample chose online-sourcing tools as the main channel for locating new venues.

Speed of response was stated as the number-one area millennials think hotels should improve on, while 13% of the survey were more likely to use the same venue again if they had a positive experience. 

More news:

IMEX 2015: Governments recognising power of meetings and events, say experts

Event professionals predict 'intelligent growth' for the industry, says MPI

Event budgets grow 5.7%, says Bellwether report

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