Event Marketing Association targets The North and Scotland for growth

Industry bodies and venues have got behind Event Marketing Association (EMA) to support its strategic development as it expands into the north of England and Scotland.

ACC Liverpool has become a patron of the EMA
ACC Liverpool has become a patron of the EMA

The Arena and Convention Centre (ACC Liverpool), the Scottish Exhibition & Conference Centre (SECC Glasgow) and mobile technology firm DoubleDutch have joined IMEX and London & Partners in becoming patrons to EMA, which was first formed in 2013 to support in-house corporate event planners.

ACC Liverpool and SECC Glasgow will support EMA in raising awareness in the areas of the UK they are based in, while DoubleDutch will work with the association to develop its app.

Richard Waddington, Chair of EMA, said: "Our patrons are not only offering financial support, but strategic and operational support as well. We will be working with ACC Liverpool to raise awareness, build a membership cluster and corporate activities in the North of England, and the same with SECC Glasgow for industry colleagues north of the border. 

"Many of our members organise events across the UK and have regional contacts and offices. Expanding our network will allow members to attend events, share skills, contacts and knowledge across the country."

"DoubleDutch will work with us to develop our association 365 App, which will allow us to communicate with the members via app and not just email. More importantly, it will allow the members to communicate with one another in a closed, secure environment, ask questions, and share ideas and new discoveries – something the membership is very excited about."

Kerrin MacPhie, director of sales at ACC Liverpool, said: "EMA has ambitions for growth and development across the UK and aims to bring real value to its members. We plan to support its growth with the launch of an ‘EMA Corporate Cluster’ in the North of England, which will benefit existing members and new recruits through education and networking. We’re very much looking forward to developing our relationship with EMA and welcoming members to ACC Liverpool where some of the educational events will be hosted." 

Kathleen Warden, director of conference sales at the SECC, said: "We’re really behind EMA’s ambitions to bring together in-house event organisers in the corporate world and we want to do our bit to grow the association’s influence in the UK and particularly Scotland. We believe strongly in a partnership approach to business; this is a market we’re very serious about and we’ll use our own influence to support EMA in reaching as wide a corporate audience as possible."

Luke Glen, head of UK business development for DoubleDutch, said: "This partnership with EMA is particularly exciting for us. Not only is it helping EMA use mobile technology to better understand and engage with its members, but it is also giving event professionals hands-on experience using the best-in-class mobile event technology. DoubleDutch just opened its London headquarters, so the timing of this couldn't be better. It is truly win-win."


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