VisitScotland’s Business Events team has teamed up with Fife and Perth & Kinross councils to put on special workshops and networking lunches at the University of St Andrews and at Perth Racecourse respectively.
Those attending the Fife workshop, which takes place this Thursday (28 May) include representatives from The Old Course Hotel, Fairmont St Andrews, the University of St Andrews, Rufflets Country House Hotel and Best Western Keavil House Hotel in Crossford.
At the Perth workshop, which takes place on 5 June, there will be representatives from Perth Concert Hall, Crieff Hydro, Perth Racecourse, Comrie Croft, Atholl Palace and Wild Thyme.
Amanda Ferguson, meeting and incentives marketing manager at VisitScotland, will give presentations on best practice for sales and marketing activity in the MICE market.
Both workshops will feature talks from members of the local authorities as well as from two events companies.
Caroline Mackenzie from Zibrant will address businesses in Fife, while Pauline Beattie, head of sales for Scotland at Conference Care, will give the benefit of her years of experience to the audience in Perth.
Amanda Ferguson said: "With a range of superb venues and a huge amount to see and do, both Fife and Perthshire have a great deal to offer the meetings and incentives market. These workshops will give businesses terrific advice on converting enquiries as well as the opportunity to share best practice with each other."
Councillor John Kellas, convenor of the Council’s Enterprise & Infrastructure Committee, said: "Tourism and events are major drivers of our economy here in Perth and Kinross. Our convenient location – less than an hour from major transport hubs in Edinburgh and Glasgow – coupled with the spectacular scenery and excellent hospitality that our area is known for, makes us very attractive to the corporate business tourism market.
"It’s vital that we continue to support tourism opportunities for Perth and Kinross. Our joint workshop with VisitScotland will give local business owners insights into the latest trends in the MICE market, and the valuable opportunity to network with industry experts."