The launch event spanned the entire day with a ‘top-secret’ fashion show and press conference in the morning and a Berlin-style VIP party in the evening.
Attendees arrived to the warehouse by barge, where they were greeted by a live fashion show and an exhibition of Zalando’s new online innovations. For the evening event the warehouse was turned into a relaxed party space where the VIP guests enjoyed food, drink and a fireside discussion with Zalando’s Co-CEO Robert Gentz and Eric Bowman, VP of Engineering.
"With the event, we aimed to prove that Zalando is a strong new player on Dublin’s tech scene," said Marc Lamik, who is responsible for the expansion of Zalando’s Technology. "We wanted to showcase our new office space in an original way through an exclusive event, and Green Light Events helped us to achieve this is in every way. Their creativity and can-do attitude helped us to create a very memorable day for Zalando."
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