Germany sees international delegates soar to 25.6m

The number of international delegates attending meetings in Germany last year rose 9% to 25.6 million according to figures from the Meeting & Event Barometer 2015.

Berlin, Germany
Berlin, Germany

More than 383 million people overall participated in meetings in Germany in 2014, representing a 3.3% uplift on 2013 and a sixth consecutive year of growth.

A total of 3.04 million conferences, meetings and events took place in 2014, a 1% rise on 2013, with the number of conference hotels, centres and venue spaces increasing by 1.7% to 7,152.

Matthias Schultze, managing director of the German Convention Bureau (GCB), said: "The continuous growth of the German meetings industry shows that we are well-positioned in the international meetings market, but we can never rest on our laurels.

"We continuously analyse important trends, issues and opportunities to further strengthen our offerings for global planners and visitors. The Meeting & Event Barometer 2015 is one way we do this."

The annual Meeting & Event Barometer is conducted by the European Institute for the Meetings Industry (EITW) on behalf of the European Association of Event Centres (EVVC), the German Convention Bureau (GCB), and the German National Tourist Board (GNTB). This is the ninth year the Meeting & EventBarometer has been conducted.

Joachim König, president of the EVVC, added: "Based on the results of the annual Meeting & Event Barometer, the GCB and EVVC have initiated different projects on topics such as metrics, future meeting space and political outreach, so that we can give German service providers and destinations practical support to strengthen conference and meetings development and marketing."

C&IT reported earlier how London welcomed 3.3 million business visitors last year. Britain overall attracted almost 34.4 million visitors in 2014, a 5.2% increase on 2013.

More:

Germany: Corporate Lowdown

London climbs one place in annual ICCA rankings

Case Study: NetApp holds 3,100-delegate conference in Berlin

The Big Debate: How will the eurozone crisis impact on events business across the region?

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