WRG will deliver a range of communication programmes over the three-year contract and deliver the Global Commercial Competition 2015 in Tokyo, Japan. The agency’s brief includes designing the identity for the competition, managing the communication to staff surrounding the event, and the delivery of the event itself.
The Global Commercial Competition will be the culmination of a year-long employee competition for Shell’s commercial division, and is designed to motivate its teams of staff.
The appointment follows a competitive pitch and where WRG was praised for its ‘innovative ideas’ and ‘creative approach’. The agency has worked closely with Shell in recent years and has ‘developed an understanding of the business’s needs’.
Leanne Hutchinson, head of events and exhibitions at Shell, said: "We were impressed with WRG’s ideas and the richness of the creative. In order to achieve maximum engagement and return from our events we are continually looking for fresh thinking and innovation and we believe WRG are the right agency to deliver that for us."
David Sharrock, WRG’s chief executive officer, added: "Shell is one of the most respected brands in the world, operating in one of the most competitive and key industries. We’ve been supporting the Shell business in different ways over the last two years, and that has given us the opportunity to truly understand their needs and challenges, and ultimately deliver great work for them. That understanding, combined with intelligent creativity and first-hand cultural research, has been instrumental to us securing this highly competitive business."
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