IMEX 2015: Seven top tips for engaging millennials in meetings

Methods of engaging millennials through meetings and events was one of the main topics for discussion at an IMEX 2015 panel session this week.

IMEX 2015 panel session on engaging millennials in meetings
IMEX 2015 panel session on engaging millennials in meetings
Speaking at IMEX, which kicked off in Frankfurt on Tuesday (19 May), Richad Mitha, CEO of myQaa, argued that millennials, the generation born between 1982 and 1994, which now make up a large part of the present workforce, have different requirements from meetings and events than the generations that went before them.

"This generation has a shorter attention span, because of the entertainment media they’ve grown up with," said Mitha. "They prefer workshops and interaction and want to engage with the content rather than just listen to a presentation when they could easily find that same information on the internet. They like things to be shareable and full of variety, but they also care about social responsibilities."

A panel formed of young professionals working in the events industry agreed with him and suggestions were made on how to engage the generation that has never had to work without the internet.

Seven of the best tips were:

1. Choose an unusual meeting layout

"I went to a meeting once where the delegates had to arrange the furniture in a room themselves, exactly how they wanted it," said Mitha. "It sticks in the mind and creates an experience they’ll remember and share later."

2. Add movement

"Make them stand, or maybe you could break out and go for a walk together," suggested Mitha. "That creates a shared experience."

3. Capture the audience’s attention every ten minutes

Mitha said: "Do something that engages them every ten minutes, research shows that’s a good timeframe. Try changing the speaker or showing a video.

4. Incorporate CSR values

"80% of millennials want to work for a company that cares about its environmental impact," said Mitha. "This also gives a sense of belonging and community"

5. Incorporate games and creativity

"They want to have fun," explains Mitha. "That helps people engage. It can be a technology-based game, or something simple and creative like building something with lego."

6. Check the technology is up to scratch

"We depend on technology," said Sina Bunte, events executive at ICCA. "A good wi-fi connection is imperative to us. We like to share things and communicate over social media." Mitha also suggested making sure there are plenty of electric plugs and ports to charge devices.

7. Make sure there’s interaction

"In the past events were about listening to a speaker," said Rosa Garriga Mora, a meeting design and ROI consultant. "But now we can find that information online, so the event is more about interacting with each other. I enjoy brainstorming sessions and workshops."

More:

In Pictures: Imex 2015 - Day One

IMEX 2015: Governments recognising power of meetings and events, say experts

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

A-List 2019: Stephen McIntosh, head of experiential at Audience.

How to use influencer marketing for B2B events

How to use influencer marketing for B2B events

There are five key things to consider if you want to use the medium to its full potential, says Mariska Kesteloo from Word of MICE.

Which European city has the most bars, cafes and restaurants?

Which European city has the most bars, cafes and restaurants?

Study reveals the top UK and European cities for those wanting to eat and drink their way round a destination.

LATEST JOBS