IMEX 2015: Governments recognising power of meetings and events, say experts

Meetings and events have a 'knock-on effect' on the world, which governments are increasingly recognising, according to a panel of experts at IMEX Frankfurt 2015.

IMEX's Ray Bloom and Bill McDermot, CEO of SAP
IMEX's Ray Bloom and Bill McDermot, CEO of SAP

At the IMEX opening ceremony on Tuesday (19 May), IMEX Group chairman Ray Bloom and Bill McDermot, CEO of SAP, addressed an audience on the importance of the meetings and events industry, not merely to brands and businesses, but to governments and the worldwide economy.

"Governments are increasingly recognising meetings and events as a way of driving economic growth," said Bloom. "Politicians are always looking for advice on how to attract more meetings and events, and we can see that destinations believe in our industry and invest in infrastructure to attract events and grow their knowledge economies."

McDermot added: "Hosting events creates a knock-on effect on the world. Ground and air transport, hotel staff, venues, the public sector – these people count on major events coming to their countries."

The experts also highlighted the importance of face-to-face events in inspiring staff in businesses, citing the power of face to face contact over email in getting a message across and motivating people to perform.

Bloom also cited the latest MPI report, which predicted intelligent growth for the industry, and emphasized the importance of IMEX bringing the industry together to continue its growth.


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