It will be the first time the bureau has had full-time support in the UK market. The activity will be led by UK meetings expert and MPI commercial director, Hamish Reid, who has 20 years experience in the industry.
May Sollinger-Soucek, marketing manager UK & Ireland for the Vienna Convention Bureau, said: "The Vienna Convention Bureau has a vision to continue to promote Vienna as one of the leading convention destinations and meetings industry hubs worldwide.
"We want to concentrate on promoting the quality of service, value for money and strong network of partners involved with the Bureau, which is one of the key reasons we are now working with meetings industry specialist Hills Balfour."
Jonathan Sloan, managing director, Hills Balfour, added: "Vienna reported its second best congress result ever for 2014 and the city achieved significant increases in all key congress indicators compared to the previous year.
"We are delighted to have the opportunity to represent and support the Vienna Convention Bureau in the UK and look forward to developing and enhancing relationships with key clients across all sectors."
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here