The partnership will allow Pacific World to leverage the strength of JTB Global Marketing & Travel’s business and showcase Japan as a MICE destination to its network of corporate and agency meeting planners.
Herve Joseph-Antoine, global MD of Pacific World, said: "Japan is known as an inspiring traditional destination, but the country is recently being rediscovered by corporates and associations based in the Americas and Europe as a key strategic destination for conferences and events in the Asia Pacific region. We have a long past working relationship with JTB, now is the time to formalize this commercial alliance and offer a ‘new Japan’ value proposition to our clients together."
Haruhiko Sakano, director of sales & marketing at JTB Global Marketing & Travel, added: "Pacific World is one of the most reputable DMCs in the MICE industry. We are confident that with this strategic alliance we are able to cover the Asian region and both our companies will be able to strongly promote our destinations along with the rapidly growing Asian market."
Pacific World has been rapidly expanding its portfolio in recent months and added the Phillipines in February. Before that, it expanded into Croatia, Sri Lanka and the Maldives.