MPI’s latest quarterly report shows that 2015 is continuing to be the year of ‘intelligent growth’ for the industry due to continuing periods of stability and moderate economic improvement.
The report also predicted a rise in event attendance, with 60% of respondents forecasting a rise in live attendance, by 7% over the previous year. 56% of repondents predicted a rise in virtual attendance, which is a fall of 10% on the year before.
A small budget growth of one to two per cent is predicted for all regions over the next year, though live event attendance is to increase faster than budget, widening the gap between the two.
In terms of event technology, location-based functions (specifically, seamless check-in and facilitating attendee networking) are among the components that respondents plan to add to their apps next year.
Event professionals are still expected to do more with less, with 28% of respondents claiming they are doing more local and in-house meetings to reduce travel, and 25% reporting they are compressing meetings into less time.
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