Starwood to double Middle East hotel portfolio by 2019

Starwood Hotels & Resorts Worldwide plans to 'aggressively expand' its presence in the Middle East over the next five years, doubling its portfolio in the region.

Al Habtoor City to introduce St.Regis and W Hotels brands to Dubai along with a new Westin (Photo: Business Wire)
Al Habtoor City to introduce St.Regis and W Hotels brands to Dubai along with a new Westin (Photo: Business Wire)
The group has ambitions to open 50 new luxury, upper-upscale and mid-market branded properties by 2019 and has just signed five new projects under its Aloft and Element brands in Dubai, Doha and Muscat.

As part of the new signings the Aloft brand will make its debut in Qatar and Oman with the opening of the 240-bedroom Aloft Doha and the 204-bedroom Aloft Muscat.

A 150-bedroom Aloft property will be built at the new Dubai World Central complex, featuring more than 1,000sqft of meeting space, while both an Aloft and an Element hotel will open at Dubai Airport providing a combined 400 guest rooms, meeting space and a range of food and beverage outlets.

Starwood’s luxury W Hotels brand will also make its entry in key cities across the region over the next five years with openings in Dubai, Abu Dhabi, Muscat and Amman.

Michael Wale, president for Starwood, Europe, Africa and Middle East, said: "Our growth in the region is a result of consistently delivering value to our owners through our distinct lifestyle brands, backed by our loyal guests and the strength of our global platform.

"2015 has already started on a strong note with seven signed deals announced in the region in less than five months, reflecting the high demand for mid-market brands in the Middle East but also the trust ownership groups have in Starwood."

More:

Qatar Airways acquires Novotel Edinburgh Park hotel

Nile Ritz-Carlton to open in Cairo with new conference centre

Marriott to open conference hotel in Taipei

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
If an event manager had overseen Brexit...

If an event manager had overseen Brexit...

'I can't help but think we'd be in a better place than the one we're in now,' says Alex Hewitt, CEO of AOK Events.

New airport opens in Murcia

New airport opens in Murcia

The international airport in the Spanish region of Murcia will have links to destinations across the UK.

Record 50 million visitors to LA in 2018

Record 50 million visitors to LA in 2018

The ambitious target has been hit two years early, says the Los Angeles Tourism Convention Board.

Mondrian London changes ownership and becomes Sea Containers London

Mondrian London changes ownership and becomes Sea Containers London

South Bank hotel to be managed by the Lore Group and will operate as normal during transition.

How freelance event planners can steer clear of HMRC tax penalties

How freelance event planners can steer clear of HMRC tax penalties

Managing director of DSR Tax Claims, David Redfern, provides guidance to help freelancers avoid fines and penalties.

Two new hotels in Abu Dhabi for Radisson Blu

Two new hotels in Abu Dhabi for Radisson Blu

The Abu Dhabi Corniche has event space for up to 2,000, while the Al Ain features a garden area for al fresco social gatherings.

Flybe shares plummet as Virgin-led consortium beefs up takeover bid

Flybe shares plummet as Virgin-led consortium beefs up takeover bid

Flybe shares nosedive again as investors discover they will not be able to vote on the deal.

Measuring the ROI of fun

Measuring the ROI of fun

Elements which make your live events more immersive and fun need a clear ROI, according to an expert panel at the C&IT Corporate Forum.

Marketing budgets flatline as 'uncertainty bites', report reveals

Marketing budgets flatline as 'uncertainty bites', report reveals

Heightened business uncertainty has seen UK marketing budget growth stall, although events budgets have risen 2.6%.

Case study: Sir David Attenborough at Whitley Fund for Nature's Hope Gala

Case study: Sir David Attenborough at Whitley Fund for Nature's Hope Gala

The Natural History Museum was the venue for the special 25th anniversary event hosted by Kate Humble.

LATEST JOBS