Paragon rebrands and combines services

Events agency Paragon Sports Management has relaunched as Paragon and will now combine its services under one label.

Paragon's Phil Boas, Megan Collins, Mike Martin and James Clutterbuck
Paragon's Phil Boas, Megan Collins, Mike Martin and James Clutterbuck

Paragon Sports Management previously included Paragon Hospitality, Paragon Events, Paragon Elite and Paragon Client Management, but the agency’s rebrand will pull together its services in hospitality and events, event management, talent management and brand engagement under one label.

Paragon states that the rebrand will emphasise its expertise in live events, and intend for everything it does to revolve around a live experience.

Mike Martin, Paragon’s founder & MD, said: "This is the logical next step for us. We are committed to forming new partnerships, crystallising a new approach and reflecting business needs. We have developed the agency based on clients’ feedback and the industry’s changing need to engage with customers across multiple channels."

Phil Boas, Paragon’s director of brand engagement, added: "It’s a really exciting time for the agency. We’ve drawn on our strong talent track record, rich hospitality heritage and events expertise to create brand engagement strategies that are truly immersive and transfer into the social and digital world."

Paragon has worked with clients including QBE, Under Armour, BBC Children in Need and Vodafone.

More agency news:

Spark Thinking lands first client

In Pictures: agency Goose unveils new brand identity

Kevin Jackson to leave George P Johnson

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

A-List 2019: Stephen McIntosh, head of experiential at Audience.

How to use influencer marketing for B2B events

How to use influencer marketing for B2B events

There are five key things to consider if you want to use the medium to its full potential, says Mariska Kesteloo from Word of MICE.

Which European city has the most bars, cafes and restaurants?

Which European city has the most bars, cafes and restaurants?

Study reveals the top UK and European cities for those wanting to eat and drink their way round a destination.

Last chance for early-bird entries to C&IT Awards

Last chance for early-bird entries to C&IT Awards

The deadline to enter the C&IT Awards at the early-bird entry price is Thursday 13 June.

'I don't think event management degrees know enough about real-life events'

'I don't think event management degrees know enough about real-life events'

A-List 2019: Fiona Kelly, senior project manager, The Turner Agency.

Experience12 hires three new staff in account management

Experience12 hires three new staff in account management

Agency brings in two new account managers and an executive to boost the London-based team.

Voice-activated entertainment systems and first-class cabins with three beds

Voice-activated entertainment systems and first-class cabins with three beds

Case study: Hamburg hosted 20th edition of the Aircraft Interiors Expo in April, full of the latest aviation innovations.

LATEST JOBS