Paragon Sports Management previously included Paragon Hospitality, Paragon Events, Paragon Elite and Paragon Client Management, but the agency’s rebrand will pull together its services in hospitality and events, event management, talent management and brand engagement under one label.
Paragon states that the rebrand will emphasise its expertise in live events, and intend for everything it does to revolve around a live experience.
Mike Martin, Paragon’s founder & MD, said: "This is the logical next step for us. We are committed to forming new partnerships, crystallising a new approach and reflecting business needs. We have developed the agency based on clients’ feedback and the industry’s changing need to engage with customers across multiple channels."
Phil Boas, Paragon’s director of brand engagement, added: "It’s a really exciting time for the agency. We’ve drawn on our strong talent track record, rich hospitality heritage and events expertise to create brand engagement strategies that are truly immersive and transfer into the social and digital world."
Paragon has worked with clients including QBE, Under Armour, BBC Children in Need and Vodafone.
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