Under IPG, the brands will offer clients a suite of smart, interactive, digital products, technology and services to events around the world.
Each of the divisions will continue to operate in their respective specialist areas and will be housed at the company’s new 40,000sqft headquarters in Harlow.
Darren Poultney, managing director of Smart AV and founder of IPG, said: "Over the past decade we have developed an in-depth knowledge of client requirements when it comes to technology at events. Our skillset and product range has continued to evolve over this period and the new Incredible Pixel Group brand reflects our extensive range of products and services delivered by our component divisions.
"We have been known as an expert AV company and we will continue to focus on that market in addition to offering our broader technology solutions under the IPG banner. I am proud of the team behind our continued success and delighted to be unveiling this new identity that is a more accurate reflection of our business in 2015."
More technology news: