Spark Thinking lands first client

Ashfield Meetings & Events' new partner brand Spark Thinking has won a four-year contract with Leeds Beckett University.

Graduates at Leeds Beckett University
Graduates at Leeds Beckett University

The win is the spin-off brand's first since it launched at the end of last year, and sees it become the university’s sole incumbent for live event support services including the delivery of its annual graduate ceremonies.

For this year's ceremonies, Spark will transform the university’s tennis centre into an awards environment, installing power, air-conditioning, audio-visual technology, staging, seating, carpets, toilets, marquees and providing event crew.

Deborah Green, director of marketing at Leeds Beckett University, commented: "We received a number of responses to the tender request and went through a thorough evaluation process. We are committed to minimising our environmental impact, therefore sustainability was a fundamental consideration from the outset of the process.

Spark Thinking not only demonstrated that they could meet our budget requirements, but showed additional creativity and sustainability; both key factors in our decision-making process. We look forward to working with Spark Thinking as we celebrate the achievements of all of our students at our graduation ceremonies."

Luke Flett, head of marketing at Spark Thinking added: "It was a lengthy, challenging tender process and we are delighted with the outcome. Typical with our Spark Thinking approach we viewed the project from a different perspective. We looked beyond the installation and visualised what we felt the ceremony represented as an idea as well as an awards environment.

"We are proud to be partnering with Leeds Beckett University. We are committed on supporting them in facilitating the creation of our next generation of thinkers, leaders and doers and the potential impetus this will have for business."

More:

Ashfield Meeting & Events launches Spark Thinking

Ashfield Meetings & Events reveals fall in earnings before tax

Ashfield Meetings & Events expands US operation

Ashfield appoints Jo Brook to board of directors

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

Case study: Hamburg hosts two global conferences in one week

Case study: Hamburg hosts two global conferences in one week

Global Investigative Journalism Conference and INMA Media Innovation Week took place in September.

Introducing the C&IT Awards Americas

Introducing the C&IT Awards Americas

As C&IT expands its reach globally, we're launching the C&IT Awards Americas to recognise the best in US events.

12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

In pictures: C&IT Incentives Retreat 2019

In pictures: C&IT Incentives Retreat 2019

Event planners, venues and destinations joined C&IT for two-days of activities, sessions and meetings at Chewton Glen Hotel & Spa.

Top 3 reasons corporates work with agencies

Top 3 reasons corporates work with agencies

From finding specialist skills to gaining new perspectives, corporate event planners share the top reasons they work with agencies.

Dear C&IT: 'We all need to cut down on food waste'

Dear C&IT: 'We all need to cut down on food waste'

Julia Charles Event Management managing director says planners need to do more to fight food waste at events.

Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

LATEST JOBS