Spark Thinking lands first client

Ashfield Meetings & Events' new partner brand Spark Thinking has won a four-year contract with Leeds Beckett University.

Graduates at Leeds Beckett University
Graduates at Leeds Beckett University

The win is the spin-off brand's first since it launched at the end of last year, and sees it become the university’s sole incumbent for live event support services including the delivery of its annual graduate ceremonies.

For this year's ceremonies, Spark will transform the university’s tennis centre into an awards environment, installing power, air-conditioning, audio-visual technology, staging, seating, carpets, toilets, marquees and providing event crew.

Deborah Green, director of marketing at Leeds Beckett University, commented: "We received a number of responses to the tender request and went through a thorough evaluation process. We are committed to minimising our environmental impact, therefore sustainability was a fundamental consideration from the outset of the process.

Spark Thinking not only demonstrated that they could meet our budget requirements, but showed additional creativity and sustainability; both key factors in our decision-making process. We look forward to working with Spark Thinking as we celebrate the achievements of all of our students at our graduation ceremonies."

Luke Flett, head of marketing at Spark Thinking added: "It was a lengthy, challenging tender process and we are delighted with the outcome. Typical with our Spark Thinking approach we viewed the project from a different perspective. We looked beyond the installation and visualised what we felt the ceremony represented as an idea as well as an awards environment.

"We are proud to be partnering with Leeds Beckett University. We are committed on supporting them in facilitating the creation of our next generation of thinkers, leaders and doers and the potential impetus this will have for business."


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