Failte Ireland launches series of workshops to promote 'Ancient East' initiative

Tourism operators this week attended Failte Ireland's first Ireland's Ancient East stakeholder workshop, to learn more about the new initiative and to discuss how they can work with the national tourism authority to bring the initiative to life in the region.

The workshop was held at the City North Hotel in Gormanston in County Meath and is the first of a number of workshops which will be held throughout the region in the coming weeks.

Ireland’s Ancient East, an initiative announced earlier this month, is a new touring region which seeks to attract greater international visitors by building on the wealth of historical and cultural assets in the east of Ireland. This initiative extends from Carlingford to Cork and Cavan to Carnsore and is based on 5,000 years of history, heritage and culture in the region.

The proposition will be crafted along four distinct thematic pillars - Ancient Ireland, Early Christian Ireland, Medieval Ireland and Anglo Ireland. This series of workshops introduced the new brand, explored the stories that will augment the visitor’s experience of the area, and examined how local tourism operators, local community groups and other interested parties can become an active part of Ireland's Ancient East.

Speaking at the meeting, head of programmes for Ireland’s Ancient East, Jenny De Saulles explained: "We all need to ensure the experience which overseas visitors will ultimately enjoy on the ground meets the ‘Ireland’s Ancient East’ promise. The key to the initiative’s success will be how the local history is illuminated by local people, communities and tourism stakeholders. To that end, Failte Ireland is meeting and working with local interested parties over the coming months to enlist their support and expertise to bring the project to life locally. Our tourism partners have a key role to play in that regard".

More:

Dublin Airport to launch 21 new routes

Dublin secures conferences worth £1.4m

Visit C&IT's Ireland Destination Guide here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS