La Compagnie will initially operate three flights per week between London Luton and New York Newark, progressively increasing frequencies up to six flights per week from June 2015.
The service is targeting the B2B sector, offering 'a unique deal that will save your company money without sacrificing the comfort of business class for your co-workers'.
Commenting at the ribbon cutting ceremony at London Luton, Frantz Yvelin, founder and CEO of La Compagnie, said: "This is a very exciting moment for La Compagnie and our passengers. Savvy, cost-conscious travellers can now enjoy business-class travel for less between London and New York.
"La Compagnie is proud and happy to be able to bring this unique proposition to the London transatlantic market. Our entire team cannot wait to warmly welcome our new passengers aboard."
Nick Barton, CEO of London Luton Airport, added: "The launch of La Compagnie’s all-business-class service to New York is a great moment for London Luton Airport. La Compagnie passengers will not only benefit from our great transport links and close proximity to central London, they will enjoy the speed of travelling through the airport’s convenient and easy-to-use terminal. We look forward to a long and successful partnership."
La Compagnie uses customised Boeing 757-200 aircraft with 74 lie-flat seats in a 2x2 configuration throughout a single aisle cabin. Every passenger gets their own personal Samsung Galaxy Pro 12" tablet uploaded with an assortment of e-books, magazines, music and movies, which can be removed from the seat backs and used wirelessly while on-board.
In-flight amenity kits including cosmetic products from natural French skincare brand Caudalie, while on-board meals are created by acclaimed French chef Christophe Langrée, former chef of Hotel de Matignon.
Since July 2014, La Compagnie has already operated more than 350 flights from Paris Charles de Gaulle to New York, carrying over 15,000 passengers.
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