Bosch and Neff appoint EMS for UK roadshows

Roadshow specialist Event Marketing Solutions (EMS) has built two mobile training academies to enable retailers to get hands-on with the latest Bosch and Neff appliances.

The Neff mobile academy
The Neff mobile academy
Each truck has an internal space of up to 55sqm and features more than 25 different appliances with a working kitchen for cookery demonstrations.

BSH Home Appliances – parent company of the brands – required both vehicles to use the same formula but deliver separate brand, product and customer experiences.

The Neff mobile training academy showcases Neff’s Slide&Hide oven with unique disappearing door, while the Bosch academy has been designed to feel like a laboratory, highlighting the technology in the Serie 8 appliances.

The trucks will visit major shopping destinations around the UK, allowing retailers to view and get involved with the new ranges of appliances, and will open to consumers next month.

Andrew Jones, marketing director, BSH Home Appliances, said: "This is the first time that we have taken Neff and Bosch on tour. The launch of our new ranges was enthusiastically received in November and we are confident that retailers and consumers who join us aboard the Mobile Training Academies will have the same reaction.

By taking the Neff and Bosch experience on the road we hope to create maximum impact whilst and engaging with trade and consumer customers further afield."

Laura Nash, account director at EMS, added: "This project wasn’t just about creating a mobile showroom, but about building two unique engaging and interactive brand experiences, so visitors can get to grips with the new appliances and see the individual benefits of the new features for themselves.

"With more than 25 home appliance products on each truck we had to design a space that not only showcased them in their best light, but was practical and simple to set up and move each day.


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