Tuesday evening (21 April) saw event professionals gather at London's Imperial War Museum for ISES UK's 'The Colour of Money' talk, which discussed the hidden meanings behind brands' colours. The event saw Robert Dunsmore, director of Live Events at Blitziges EMEA, talk 100 event professionals through the powerful history of colour and how big brands such as Apple and Cadbury use it.
The evening started with a canapé reception in the museum’s atrium before guests headed to the roof terrace for the speeches. The evening finished with a performance from the Songbird Sessions, three female vocal artists.
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This year’s ITM took place from Monday to Wednesday (20-22 April) at the Fairmont Hotel in St Andrews. The conference was produced by RLC Productions on behalf of ITM, and event professionals enjoyed a programme on topics such as continued cost optimisation and duty of a care in a hyper-connected world with personalised travel programmes. The event featured a numner of global travel experts as speakers.
On Thursday (23 April) Harbour & Jones Events welcomed more than 60 event organisers to RSA House for an experiential venue tour of eight London event spaces including the Cutty Sark, Borough Market, 41 Portland Place and The O2. There was also a presentation on what’s new in event catering, food trends and concepts.
Guests from Brand Rapport, PWC, EMAP and UBS arrived to a drinks reception and canapés, before taking their seats in the Durham Street Auditorium for a series of virtual video tours through each of the venues. Following the presentations, the RSA House team opened the Vaults event spaces to reveal interactive global food stalls and a huge pudding wall filled with bite-size puddings including mini brownies, Turkish delight and coconut ice. There was also a prize draw, an interactive Twitter wall and a bespoke mirrored bar by Light Motif.
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