European hotels make comeback in 2014

European hotels were showing the first signs of economic growth in 2014 after some difficult years, according to a new report.

Lisbon hotels saw strong occupancy rates in 2014
Lisbon hotels saw strong occupancy rates in 2014

The ECM-MKG European Destinations Observatory report found that Europe’s hotel industry ended 2014 with a 3.8% increase in RevPAR and an average occupancy rate of 70%. 

Average daily rates, which were stagnant in 2013, increased by 2% in 2014 due to an increasing number of arrivals, particularly international ones. The report also cited the economic recovery and stronger purchasing power in some European countries as a reason for the growth.

The return to growth was mostly driven by Southern Europe, where the strongest growths in occupancy rate were recorded in Lisbon (+3.7 points), Madrid (+3.9 points), Seville (+4.8 points) and Zaragoza (+6.0 points), countries that were affected by 2008’s financial crisis yet kept their appeal to foreign visitors.

In Central Europe, Budapest recorded the highest RevPAR, while in Northern and Western Europe Copenhagen saw its RevPAR increase because of the impact of the congress sector. London showed the highest occupancy rate in this part of Europe at 86%, and saw a REvPAR increase of 3.4%.

Ignasi de Delàs, ECM President, said: "Driven by the rebound of Southern Europe, all of the continent’s hotel industry made a comeback in 2014. This is good news as we struggled to find our way out of the worst economic period in our history. Tourism has been a major contributor of economic recovery in Europe as it is still the most visited region in the world."

More:

9 of the best... European hotel openings in 2014

Four Seasons Hotels to expand into French Riviera

Starwood launches new hotel brand

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Centre Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

LATEST JOBS