New development director brings Coca-Cola experience to AddingValue

Events agency AddingValue has appointed former Square Melon director Jaron Wikler as development director.

AddingValue has appointed former Square Melon director Jaron Wikler as development director
AddingValue has appointed former Square Melon director Jaron Wikler as development director

Wikler will take responsibility for further developing the experiential capability of the agency. He was previously client services director at Square Melon UK where he worked on experiential campaigns for a number of Coca-Cola brands.

Randle Stonier, CEO and Founder of AddingValue, commented: "As part of our strategic approach, which we term ‘Creating Emotional Advantage’, AddingValue already offers an enriched audience experience to our live events clients that builds passion for their brands by combining science, art, innovation, and emotion.

"With Jaron’s appointment we are now able to extend the added value that we can offer our clients by combining our core expertise and applying it to the disciplines of experiential marketing and consumer engagement. As a seasoned professional, Jaron has the proven experience and know-how to help us develop our services into a fully fledged experiential offering for new and existing clients."

Wikler said: "I was excited by the opportunity to join this well-established communications agency and bring to life the powerful concept of ‘Creating Emotional Advantage’. In today’s cluttered media environment it is refreshing to work with a group of people who truly understand the concept of creating emotional advantages for brands in a way that genuinely adds value to our clients."

More people news:

Innovision appoints new operations director

Production Bureau reshuffles leadership team and acquires RDC Audio

Crown appoints new executive producer

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS