ACC Liverpool reveals new corporate brand

ACC Liverpool has announced a new corporate brand to reflect the venue's expansion and growing portfolio of services.

ACC Liverpool
ACC Liverpool

The umbrella name The ACC Liverpool Group will now be used for corporate communications and as a parent brand hallmark for all external communications, though names of the individual venues will remain the same when referred to in isolation in each of their different sectors. 

The new brand also incorporates additional services launched in recent years such as its ticketing arm TicketQuarter.

Michelle Kemp, head of marketing, said: "Our original corporate brand when we opened in 2008 reflected an arena and convention centre. We are now much more than the venue that inspired our logo and gave us our name. 

"We have grown to become a world-class family of venues as well as a provider of services for the local, national and international events industry. Our new identity reflects this expansion and will allow us to evolve. 

"Our lead venue brand for the national and international conference market will remain ACC Liverpool. We have built up more than seven years of trust and value in that brand and it remains as strong as ever in the marketplace. Our new corporate umbrella brand for the group simply allows us to better reflect the wider portfolio of venues and services we provide for our clients across all of the markets in which we operate."

The group is currently preparing for the opening of its new facility Exhibition Centre Liverpool and Pullman Hotel.

More venue news:

ACC Liverpool confirms more Exhibition Centre bookings

In Pictures: BBC Worldwide Showcase at ACC Liverpool

ACC Liverpool achieves record turnover

Exhibition Centre Liverpool expands team

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Centre Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

LATEST JOBS