TCA Abu Dhabi launches hotel-led initiative to shape tourism industry

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has introduced a hotel-industry led initiative as part of its aim to boost the tourism industry.

The initiative is part of a revised and enhanced programme of Industry Development Committees. The programme, which involves members of 15 hotel groups representing over 60 of the emirate’s four- and five-star hotels, has been simplified and improved to help spearhead the delivery of the authority’s vision for the development of a distinctive destination aligned to the Abu Dhabi 2030 Vision for economic diversification.

Sultan Al Dhaheri, TCA Abu Dhabi’s acting executive director of tourism said that the introduction of an overarching hotel committee is an opportunity to align mutual strategies through an inclusive industry approach which has already delivered significant achievements over the past two years.

"This group will address the challenges we face in delivering visitor growth to the destination, and identify opportunities which will benefit the hotel sector," he said. "Our open, two-way dialogue will see this committee act as representatives for the sector, and set the direction for all other hotel operators through peer-to-peer information sharing."

The refined hotel committee structure, made up of the industry’s high level decision-makers, has been introduced to direct the hotel sector and will meet quarterly, supported by newly-established dedicated sales engagement and human resources development committees.

Among issues to be pursued are the growing challenges facing downward pressure on occupancy and average length of stay, and the initiatives being delivered by TCA Abu Dhabi to stimulate and grow demand and methods that can be implemented by hoteliers to tackle both challenges.

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