The event will see 2,000 Kleeneze distributors attend the conference from across the UK and the Republic of Ireland, and the company will also live-stream the event to an additional 2,000 people. The conference will include company updates, training seminars, the launch of new catalogues and the reveal of next year’s autumn destination reward.
ICC’s technical team will work with the organisers to set up a 14m² media wall, which will display brand content at the registration desks and to set up the hybrid solution to live-stream the conference.
Emma Davis, Kleeneze corporate event manager, said: "We’ve hosted events at the ICC Birmingham since 2010 and this is our second of three annual conferences. We chose the ICC because of its central location, making it easily accessible for our delegates using all modes of transport, which is exactly what we need when we have delegates from across the UK and ROI arriving by plane, train and automobile.
"As well as thousands that do attend we inevitably have thousands who can’t, so although there is no replacement for attending an event in person, live-streaming combined with delegate and speaker interviews and interactive messaging provides a great opportunity to take part in the conference. We also keep the event live for a few months after the event, so that our distributors can refresh their memory from training sessions.
"The facilities and digital offering meet our needs perfectly and the event team and on-site personnel offer a fantastic service with a 'can do' attitude, which helps us run a successful event smoothly."
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