Exclusive: Mercedes-Benz Financial Services appoints dbmt

Events agency dbmt has won a four-way pitch for a three-year contract with Mercedes-Benz Financial Services to deliver its annual Retailer Seminar.

David Bottrill, managing director, dbmt
David Bottrill, managing director, dbmt

dbmt has previously delivered a number of events for Mercedes-Benz Trucks but this year’s event in Italy in June will be the first time the agency will work with the automotive brand’s financial services arm.

Mercedes-Benz Financial Services holds an annual Retailer Seminar to update its retailer partners on the latest products from Mercedes-Benz Financial Services, as well as changes to financial regulations.

David Bottrill, dbmt Managing Director, said: "We’re extremely excited about this win as it’s the first time we have worked with the client and having been appointed for three years means we can really get under the skin of their objectives for the event to ensure we create and deliver the very best experience for them."

"It’s great to see that corporate clients are seeing the value in appointing agencies on contracts as it really helps to create a deeper relationship and achieve better results."

Mercedes-Benz Financial Services marketing manager Richard Dainty said: "What really stood out within dbmt's pitch was not just their ability to plan and deliver an aspirational event but also an emphasis on creating engaging and exciting communications to drive greater response rates and ultimately higher attendance."

dbmt recently announced a strategic alliance with Touch that saw Touch invest in the agency and own a minority share.

More agency account wins:

Pizza Hut appoints In2Events for Dubrovnik incentive

VocaLink reappoints Zing Events for company conference

Exclusive: Touch wins global contract with Amadeus

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