The three-day event for Africa's incentives and meetings industry is welcoming hosted buyers from 16 countries including BI Worldwide China, AstraZeneca (Russian Federation), and Carlsberg Polska (Poland).
The programme includes one-to-one business meetings, education sessions and networking opportunities.
Exhibitors include African Travel Concept Pacific World, CSIR International Convention Centre, Fairmont Zimbali Resort, Guvon Hotels & Spa, Private Safaris, Sea Cliff Resort & Spa Zanzibar and The Sandton Indaba Hotel and DoubleTree by Hilton Cape Town.
Shinu Pillai, exhibition manager, said: "Quality is priority and we have worked to bring together attendees who will not only enhance our offering through their attendance from both a buyer and supplier perspective, but who will also be able to gain the maximum amount of business from their participation."
Mark Tiles, a hosted buyer from Canada and representative for Blaycation commented: "As a hosted buyer, it will be key for me to meet the local experts who can help me source my business travel and incentive solutions. I am hoping to meet with like-minded travel partners who can become my ‘go to’ suppliers in Southern Africa."
The event forms part of Africa Travel Week (13-17 April). Together with two other co-located shows - ILTM Africa and World Travel Market - more than 30 industry related debates, forums, conferences, seminars and lectures will be held.
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