Ricoh Arena sees 50% increase in conference business

Coventry's Ricoh Arena has announced that it has seen a 50% rise in conference business since the Wasps rugby team purchased it four months ago and will now embark on a series of upgrades.

Wasps at the Ricoh Arena
Wasps at the Ricoh Arena

As part of the refurbishment plan, the existing Ricoh Arena Hotel will be converted into a DoubleTree by Hilton under a franchise agreement. Work will start on the conversion in the second quarter of this year, with the new hotel due to launch in early Autumn.  

Further improvements will include upgrades to the venue’s existing bars and restaurant and when complete the arena will offer five bars and three restaurants onsite.

The venue has 20,000sqm of flexible event space across 80 rooms for up to 7000 delegates, including three exhibition halls, theatres and lounges. 

David Armstrong, group CEO of Wasps, said: "We are thrilled that another global brand has recognised the powerful potential created by the combination of the Wasps brand and the award-winning venue of the Ricoh Arena.

"Working with a high profile hotel partner is a key element in Wasps and the Ricoh Arena’s strategy to position itself as the UK’s leading multi-purpose venue."

More UK venue news:

In Pictures: Hotel Gotham, Manchester

Plans for Bristol's first five-star hotel expanded

ICC Birmingham bolsters corporate and association events team

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