Inntel and Absolute Corporate Events among first to become AIM Experts

Agents from Inntel, Absolute Corporate Events, Calder Conferences and Planet Venues have been awarded the Accredited in Meetings (AIM) Expert hallmark after completing the inaugural AIM Expert workshop.

L-R: Kathie McGuire, director of procurement, Inntel;  Helen Cook, account manager, Planet Venues; Anna Houghton, MICE head of conference Calder Conferences; Lucy Hay, event manager, Absolute Corporate Events; Jenny Lee, meetings and e
L-R: Kathie McGuire, director of procurement, Inntel; Helen Cook, account manager, Planet Venues; Anna Houghton, MICE head of conference Calder Conferences; Lucy Hay, event manager, Absolute Corporate Events; Jenny Lee, meetings and e
The AIM hallmark is the UK’s only nationally recognised standard for the meetings industry, and can only be achieved once an agent has undergone AIM training.

The newly appointed AIM Champions are now tasked with ensuring AIM knowledge is included within their staff induction programme. They will also be responsible for providing internal training, as well as including AIM as a criteria check within requests for proposals and enquiry details.

Lucy Hay, AIM Champion and event manager at Absolute Corporate Events, said: "It was great to be involved in the AIM training day and I found it really beneficial to see the lengths hotels and venues are going to in order to ensure that they are achieving this accreditation. I am pledging my support to the initiative and hope to see the programme grow in the future with more agencies and venues becoming involved."

Gary Payne, chair of the AIM development group, said: "Agencies holding the AIM Expert hallmark offer an amplified service and greater commitment to their clients and the overall delegates’ experience. By becoming an AIM Expert, booking agents demonstrate to their clients a broader knowledge of the UK’s venue inventory in terms of their meetings facilities and services.

"Agents are a significant driving force in the marketplace, holding expertise and relationships with suppliers. We felt that by introducing the AIM Expert hallmark and face-to-face workshops, we can create greater awareness of the accreditation and dialogue between stakeholders. Our goal is to continue educating agents about AIM’s advantages while gaining valuable feedback so we can further develop the accreditation to meet market needs."

The next AIM Expert Training session takes place on 11 May 2015.

More on AIM:

AIM appoints new development group chair

More news:

WRG announces UK job losses and closure of Qatar office

Sustainable Events Summit forms new partnership with the Meetings Show

Museum of Brands' new home to offer twice as much event space

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS