Key markets placing business in the region were identified as the USA, India, Eastern Europe, Scandinavia and Benelux, with the majority of clients coming from the pharmaceutical, IT and automotive sectors.
Harsha Krishnan, strategic development director at Pacific World, said: "The announcement that Emirates would open several new routes, including Chicago, Boston, Oslo, Brussels, Kiev, Taipei, Kano, Abuja has placed Dubai as a much more accessible incentive destination. .
Pacific World says that other factors contributing to the increased appeal of Dubai as a high-end luxury incentive destination include new city infrastructure such as the Dubai Tram and the opening of a number of new hotels, including the Four Seasons Jumeirah, the Sheraton Grand Sheikh Zayed road and the Hyatt Regency Dubai Creek Heights.
It added that less stringent regulations for obtaining UAE tourist visas have also helped to boost interest in the destination.