UK events agency to run as political party

Creative communications agency far.Out Options, which also organises corporate events, will run as a political party in the upcoming General Election.

far.Out Options' Shoreditch office (©
far.Out Options' Shoreditch office (©

The immersive experiential agency, based in East London's Shoreditch borough, will run for its local seat and is boasting a manifesto aimed at improving and helping the events industry.

far.Out's Chief Storytelling Architect, Brandon Fire, said: "As an industry we're always going on about how little the Government does for us, so we thought the best way to fix that was to run for Parliament ourselves.

"Here at far.Out – @WeAreFarOutEtc on Periscope – we firmly believe that if the UK can get conferences, incentives, brand experiences and teambuilding right, the economy, immigration and NHS will take care of itself.

"We don't expect to get into power, but if we can give the Tories and Labour a scare, we'll be putting the events industry firmly on the political map. And who knows, maybe a deal is to be struck in the event of a hung parliament. We'll definitely beat the Lib Dems anyway."

Ideas in Far Out's manifesto include more capital expenditure for exposed brick walls in offices, tax relief for pulled pork farmers, compulsory national beard growth and 1p off a half pint of micro-distilled gin & loganberry.

far.Out Options Ltd (FOOL) was formed in 2015 by Dutch hipsteress Apreel de Fuurst.

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in