Former GPJ boss Olivier Vallee joins 2Heads as MD

Creative agency 2Heads has appointed former GPJ boss Olivier Vallee as managing director of its UK head office.

Olivier Vallee, 2Heads
Olivier Vallee, 2Heads

Vallee left his role as VP, managing director of George P Johnson in July last year 'to explore new opportunities'.

He joins Buckinghamshire agency 2Heads to add 'vision and expertise', with the key responsibility of supporting and developing the agency’s existing management team.

2Heads, which specialises in immersive brand experiences through the creation of brand strategy and planning and design for global experiential programmes, has undergone 'rapid expansion' in recent years. Vallee’s appointment is the latest in a series of significant additions to the agency’s senior leadership team.

2Heads chairman Pepe Parra said: "Working with global brands in multiple industry sectors, our client relationships are becoming increasingly strategic. To take us to the next phase of our growth we need someone with the vision and expertise to extend an audience-centric focus throughout the business.

"Olivier has delivered very large campaigns and events, perfectly understanding client needs while managing internal services and leading a large, complex business. His breadth of experience will support and sustain 2Heads’ growth trajectory."  

Vallee joined GPJ in 1999 as account director, progressing to acting MD in 2012, but was only in the position of managing director for four months prior to his departure.  

He said: "2Heads has a hugely exciting future and I’m delighted to be part of it. There’s an amazing talent pool here, and to help cultivate a deep understanding of clients, their brands and their audiences, we’ll be nurturing, training and educating, as well as giving staff the tools to evolve within a rapidly changing marketplace. I’m looking forward to developing a platform that will enable the sharing and learning of different skills and experiences."

2Heads is a global agency, with offices in the UK, USA, France, Dubai and China. It specialises in financial services, aviation, gaming, and media and lists Disney, Airbus Group and Bombardier among its clients.


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