C&IT and sister title Event magazine, competing as Team Haymarket along with ExCel marketing manager Lucy Merritt, took on the cream of the UK events industry in the quest to become the first Great Agency Bake Off champions.
Taking place in ExCel's state-of-the-art Production Kitchen, the competition involved The Signature Bake – testing competitors' 'baking personality, creative flair and creativity'; followed by The Technical Challenge – one basic recipe with the same ingredients and instructions.
The winners on the day were drp, while Team Haymarket also "tried really hard and came a respectable joint-fifth place", according to captain and Event magazine reporter Katie Deighton.
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