Exclusive: Wolf & White to deliver GHD event in London

Creative and production agency Wolf & White has been selected to deliver the Annual Catwalk Showcase and Incentive for GHD Italia's top 1,000 clients this October.

Hilton London Metropole hotel
Hilton London Metropole hotel

The event, held in Monaco last year, rewards the global hair brand's top Italian clients with an exclusive invitation to the coveted GHD event, which showcases its new products and styles for the coming year.

It will be held at the Hilton London Metropole hotel in October 2015. The three-day trip will see clients enjoy two days of leisure and sightseeing around London, while the GHD sales team holds a one-day sales conference.

Wolf & White will deliver all aspects of the event including the venue, travel and logistics, creative treatment, choreography, models, wardrobe, make-up, staging design and video content.

Lex Butler, creative director and owner of Wolf & White, said: "This event is extremely exciting for us and encouraging in our aim to become the boutique agency for the luxury hair, fashion, beauty and retail sector. Our client base is growing steadily and impressively considering our inauguration was only last year, and GHD Italia is a very welcome addition."

Butler, former Zibrant LIVE business development director, launched Wolf & White in partnership with Marc Lewis in October 2014.

This year, the agency will also deliver three events for Tangle Teezer, another leading global hair brand.


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