The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have released details of SASiE (size and scale index for events), which is designed to measure the overall volume and dimensions of the sector.
In the second and third years, the programme will provide benchmarking and quality metrics for the associations’ members. SASiE will also make future projections for the sector.
Researchers will collect data on a regular basis from event organisers and venues on their major trade shows, conference-related exhibitions, live music events and outdoor events via a purpose-designed online questionnaire. Registration and ticketing companies, and audit bureaux, are also expected to contribute to the research programme.
Participation is not restricted to members of the three trade bodies.
Results will be published in an annual report, while all participating companies will receive quarterly personalised summaries, enabling them to benchmark their performance against competitors.
The project is being led by the AEV and will be developed and managed by consultants Tony Rogers Conference & Event Services and RJS Associates.
Nick Marshall, executive chairman of Global Experience Specialists and ESSA research champion, said: "SASiE is the culmination of a focused cross-association effort to gain a deeper and more detailed understanding of our industry, and is unprecedented in terms of scale and scope. The importance of reliable, comprehensive data collection and analysis to our industry cannot be overestimated, and I'm confident that SASiE will provide our members with the vital industry insight we all need."
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