BIG Partnership forecasts 33% rise in events revenue

The event arm of Scotland's largest PR and digital marketing agency, The BIG Partnership, is on track to post a 33% increase in revenue.

Kate Heriot, The BIG Partnership
Kate Heriot, The BIG Partnership

Rising demand for corporate events services as far afield as Singapore, Texas and Abu Dhabi has boosted sales at Aberdeen-based BIG Partnership to a record level. Its events business is predicting revenue will grow by a third for 2014/15.

The BIG team has seen a particular rise in demand from businesses in Edinburgh and Glasgow, as well as international markets, over the past 12 months.

Led by Kate Heriot, who started in her role as head of events in February 2014, the team has worked with clients on events including international exhibitions and conferences, business launches and drinks receptions for high-profile clients.

It organised the fifth annual OPITO Safety and Competence Conference exhibition in Abu Dhabi, and worked with clients at the bi-annual OSEA oil and gas event in Singapore and the Offshore Technology Conference in Houston, Texas. Closer to home, the company organised the launch of the ORE Catapult in Glasgow and a public consultation for the Old Royal High School in Edinburgh.

Ms Heriot said: "We’ve seen a sharp upturn from existing clients but we’re also working with a number of new businesses keen to raise their profile and presence in Scotland and much further afield. Whether it’s exhibitions, conferences, public consultations or staff parties, we’re seeing an increasing number of organisations looking for our services.

"We want to help companies stand out, wherever they are, and that means giving them something a bit different. Recently we’ve sourced Lego models of remote-operated vehicles as giveaways and secured the services of an F1 simulator.

"Variety has undoubtedly been the norm for the last 12 months and in the year ahead we’re aiming to grow into new markets as we extend our existing services."


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