Payne will be oversee a team of seven and will liaise with the board of the Meetings Industry Association to implement the accreditation’s communication strategies and goals, acting as AIM ambassador across the MICE sector.
He will be responsible for developing awareness of the accreditation’s importance to the corporate, agency, association, governmental buyer, venue and event supplier communities, as well as for driving collaborations between AIM and other industry bodies and supporting the launch of the AIM expert scheme.
Payne said: "I am thrilled to be chair of such an important industry scheme. I am a passionate supporter of AIM as it gives venues and event suppliers an opportunity to demonstrate to their clients from the outset how serious, committed and good they are at delivering meeting and event business. For time-poor organisers and event buyers this means a whole range of guarantees and peace of mind."
Jenny Sheehan, AIM’s communications manager, said: "The accreditation’s growing recognition in the marketplace is having a great effect on the meetings and events sector; this is evident from our increasing list of accredited venues applying for AIM Higher and the feedback of corporate clients favouring AIM venues and suppliers at their events. Our long-term goal is for AIM to be a permanent requisite of corporate and agency’s RFPs and we are confident that Gary’s vast experience and industry contacts will be instrumental in helping us achieve this."
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