Mitchell’s appointment is intended to strengthen the expertise Grass Roots can offer to the telecommunication sector and is a move towards sector-focused integrated solution selling. He will be responsible for leading the growth of existing clients and for finding new business opportunities in the telecommunications arena.
Mitchell brings more than 20 years of industry experience and previously worked as head of network operators at Google (Motorola). He has also worked for brands such as Samsung, Telefonica O2, Orange, Three, Reliance Globalcom and Vodafone Group.
Last week, Grass Roots announced a revamped leadership team, put in place with the aim of achieving the agency's ambitious growth plans.
John Bunting, chief commercial officer for Grass Roots, said: "I'd like to welcome Simon to Grass Roots and wish him the best of luck with his new role. Our unique capability to offer Employee Solutions, Customer Engagement services, Promotions & Incentives and Meetings & Events enables us to offer truly integrated and global solutions to all our clients, and ensure they get the best possible value from us. I look forward to growing our accounts with existing telco clients under Simon's leadership, and to winning new business within the fast-moving sector."
In October, Grass Roots Meetings & Events revealed an operating loss of £1.1m and a 7% decrease in turnover to £14.18m in 2013, but promised a 'return to growth' on the back of an increase in gross profit.
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