Grass Roots appoints new global accounts director

Grass Roots has appointed former head of network operators at Google, Simon Mitchell, to the role of global account director.

Grass Roots appoints Simon Mitchell as global accounts director
Grass Roots appoints Simon Mitchell as global accounts director

Mitchell’s appointment is intended to strengthen the expertise Grass Roots can offer to the telecommunication sector and is a move towards sector-focused integrated solution selling. He will be responsible for leading the growth of existing clients and for finding new business opportunities in the telecommunications arena. 

Mitchell brings more than 20 years of industry experience and previously worked as head of network operators at Google (Motorola). He has also worked for brands such as Samsung, Telefonica O2, Orange, Three, Reliance Globalcom and Vodafone Group.

Last week, Grass Roots announced a revamped leadership team, put in place with the aim of achieving the agency's ambitious growth plans.

John Bunting, chief commercial officer for Grass Roots, said: "I'd like to welcome Simon to Grass Roots and wish him the best of luck with his new role. Our unique capability to offer Employee Solutions, Customer Engagement services, Promotions & Incentives and Meetings & Events enables us to offer truly integrated and global solutions to all our clients, and ensure they get the best possible value from us. I look forward to growing our accounts with existing telco clients under Simon's leadership, and to winning new business within the fast-moving sector."

In October, Grass Roots Meetings & Events revealed an operating loss of £1.1m and a 7% decrease in turnover to £14.18m in 2013, but promised a 'return to growth' on the back of an increase in gross profit.

More people news:

C2events appoints Mark Saxby as executive director

Banks Sadler appoints Robert Kenward

Crown appoints operations resource manager

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS