Co-operative Travel Management announces rebrand

Co-operative Travel Management has rebranded as Clarity Travel Management, following its sale to Mawasem Travel and Tourism, removing ties to former parent group Thomas Cook.

Pat McDonagh, CEO, Clarity Travel Management
Pat McDonagh, CEO, Clarity Travel Management

Clarity Travel Management will be based in Manchester and led by Pat McDonaugh, who was made chief executive in July last year alongside former Zibrant head of events Paul Casement, who was appointed to its executive board as sales director.

McDonagh said: "Clarity will have many similarities to the Co-op, we are a co-operative business at our core and will always be people focused. However, this is a great opportunity to do things differently.

"Heritage isn’t what wins you new business and makes clients want to work with you. It’s about having the best tech, the best pricing and the best people.

"We have invested heavily to improve our proposition and be the best at what we do in preparation for the launch of the new brand.

As part of the rebrand, an investment of £500,000 has been made to improve the agency’s technology and software.

In June last year, Middle Eastern-owned Mawasem Travel and Tourism acquired Clarity Travel Management, then Co-operative Travel Management, which was a joint venture between Thomas Cook, the Co-operative Group and Midlands Co-operative

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

LATEST JOBS