Zibrant's Jacquie Freer joins Absolute Corporate Events

Jacquie Freer is to join Absolute Corporate Events as sales and commercial director in May, following her departure from Zibrant.

Jacquie Freer is joining Absolute Corporate Events
Jacquie Freer is joining Absolute Corporate Events

Freer, who has been at Zibrant for the past 19 years, will join the Absolute Corporate Events Board and also own shares in the business.

Zibrant revealed earlier this month that Freer, who was head of client services, would be leaving the company, along with director of healthcare strategy Richard Parker as it restructured its senior team.

In her new role, Freer teams up again with former Zibrant colleague Chris Parnham, who took over as managing director of Absolute Corporate Events in April 2013.

She will spearhead a new business drive, take on some of Absolute’s largest clients, and set up a more focused commercial strategy global buying.

Freer said: "Chris has always inspired me, and I am so thrilled to be rejoining him and to be part of the growth and future of Absolute Corporate Events. It will be a challenging and fun adventure.

"After a great career at Zibrant spanning nearly 20 years, I am extremely proud of what I achieved and the contribution I made as part of the operational board. I have been a loyal supporter of Zibrant's values and business objectives working with some of the best people in the industry and I wish Nigel, Fay and the Zibrant team every success for the future."

In addition to expanding the board - Freer joins Parnham and co-directors Angie Mason and Jill Fleming - Absolute Corporate Events is moving to bigger offices at the end of this month, with twice as much space, a total upgrade of furniture and IT, and a new lounge and meetings suite.

Timed with Jacquie’s start date, a refreshed logo design and new website will also be launched for Absolute.

The news follows the agency's recent win with law firm RPC and announcement of record profits and turnover in 2014.

In October, Parnham launched Absolute Corporate Events Group (ACE Group), with Lex Butler's Wolf & White the first agency to join.

Parnham said: "This is a totally new concept. I am trying to retain the intimacy of small company relationships, but add to it a larger suite of services and talent. There are two more members almost ready to be announced, so we will be at four by the half year. Our new website went live this week, at www.aceconsolidatedgroup.com."

More agency news:

Former BI Worldwide director David Battley joins Grass Roots

C2events appoints Mark Saxby as executive director

Hannah Wilkinson returns to Zibrant

Banks Sadler appoints Robert Kenward

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