In her new role, she will be responsible for healthcare strategy for association services, congresses, specialist events and the Healthcare Meetings Forum. Additionally she will lead on new business and client development for healthcare.
Wilkinson said: "I'm very excited to return to Zibrant, bringing a fresh approach to the meetings management division and growing the healthcare portfolio, which has always been an integral part of the company’s business. There is a considerable wealth of talent in the meetings management team and I look forward to working with them to nurture client relationships, drive new business and develop a bold strategy which appeals to a competitive marketplace."
Zibrant managing director Fay Sharpe added: "I am delighted to welcome Hannah Wilkinson back to Zibrant at the helm of a key focus over the coming year. Her return brings essential experience and expertise which will help us grow and develop our business going forward."
Wilkinson will work closely with the Associations service team, which is a major focus for Zibrant in 2015 following the appointment last November of Caroline MacKenzie and Susan Hayden, formerly of Contendam, who will bring their considerable expertise to this fast-growing market.
Wilkinson's appointment marks the culmination of a process to implement a new sales and client management structure, to reinforce and emphasise Zibrant’s ethos of putting the needs of the client at the forefront of the business. This approach will be further augmented by a growth in production services under the new leadership of Mark Rose, director of operations at Zibrant LIVE! ensuring the organisation is offering a universal service.
Prior to joining Grass Roots in September 2013, Wilkinson had spent eight years at Zibrant and progressed to board director, overseeing and leading the development of pharmaceutical accounts and delivery of the Healthcare Meetings Forum.
Wilkinson was nominated to be part of the first C&IT A List, celebrating 35 of the best event agency talent aged 35 and under, in 2009.
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