Grass Roots revamps leadership team to 'achieve ambitious growth plans'

Grass Roots has announced three significant changes to its executive leadership team in order to achieve the agency's ambitious growth plans.

Zarin Patel, Grass Roots
Zarin Patel, Grass Roots

Andy Lister, previously COO at the agency, has been appointed into the newly created role of chief strategy officer. He is to facilitate rapid growth for the agency and will concentrate on ensuring that Grass Roots’ product portfolio is ‘compelling and profitable’, while identifying global growth opportunities. New product development will also move into his remit. 

Zarin Patel, previously CFO at the company, has moved into the role of COO and expanded her responsibilities to incorporate the group finance function. Patel has significant operational and financial experience, and joined Grass Roots last year following a move from the BBC. 

Ian Horsham, divisional director for promotions and incentives, will now take on management responsibility for the Grass Roots businesses in Singapore, India and Spain, where he has already begun growing Grass Roots’ global portfolio. 

Richard Bandell, Grass Roots CEO, said: "These moves are extremely important for the future of Grass Roots. We have great strengths in our executive leadership team, and on our journey towards 2020 we need to channel our talent effectively to ensure we are focusing on our core strategic priorities at all times, with particular emphasis on creating value for clients through our first-class product portfolio."

In October, Grass Roots Meetings & Events revealed an operating loss of £1.1m and a 7% decrease in turnover to £14.18m in 2013, but promised a 'return to growth' on the back of an increase in gross profit.


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