Grass Roots revamps leadership team to 'achieve ambitious growth plans'

Grass Roots has announced three significant changes to its executive leadership team in order to achieve the agency's ambitious growth plans.

Zarin Patel, Grass Roots
Zarin Patel, Grass Roots

Andy Lister, previously COO at the agency, has been appointed into the newly created role of chief strategy officer. He is to facilitate rapid growth for the agency and will concentrate on ensuring that Grass Roots’ product portfolio is ‘compelling and profitable’, while identifying global growth opportunities. New product development will also move into his remit. 

Zarin Patel, previously CFO at the company, has moved into the role of COO and expanded her responsibilities to incorporate the group finance function. Patel has significant operational and financial experience, and joined Grass Roots last year following a move from the BBC. 

Ian Horsham, divisional director for promotions and incentives, will now take on management responsibility for the Grass Roots businesses in Singapore, India and Spain, where he has already begun growing Grass Roots’ global portfolio. 

Richard Bandell, Grass Roots CEO, said: "These moves are extremely important for the future of Grass Roots. We have great strengths in our executive leadership team, and on our journey towards 2020 we need to channel our talent effectively to ensure we are focusing on our core strategic priorities at all times, with particular emphasis on creating value for clients through our first-class product portfolio."

In October, Grass Roots Meetings & Events revealed an operating loss of £1.1m and a 7% decrease in turnover to £14.18m in 2013, but promised a 'return to growth' on the back of an increase in gross profit.

More:

Grass Roots appoints Rachel Jones as producer

Exclusive: Hannah Wilkinson to leave Grass Roots

Paul Banham leaves Grass Roots for Wildgoose

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
World's pharmaceutical professionals heading to Milan in 2020

World's pharmaceutical professionals heading to Milan in 2020

Fiera Milano will host CPhI Worldwide, welcoming more than 47,000 delegates from 150 countries.

Why should events be sustainable?

Why should events be sustainable?

A panel of event professionals at the C&IT Corporate Forum discussed the issues surrounding sustainability.

5 macro-trends that could disrupt the MICE industry

5 macro-trends that could disrupt the MICE industry

PCMA report suggests biodegradable, 3D-printed meeting spaces could be part of the industry's future.

C&IT launches top incentive agency survey

C&IT launches top incentive agency survey

This year's State of the Industry: Incentives Report will include the Top 20 Incentive Agencies in the UK.

FIRST appoints chief people officer

FIRST appoints chief people officer

In the newly created role, Jeanelle R. Beach will oversee the People & Culture Team for all FIRST global offices.

The rise of rooftop venues

The rise of rooftop venues

More and more rooftop spaces are popping up in exciting locations around the world, says Tobacco Dock's Jonathan Read.

Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

LATEST JOBS