The news of the agency’s growth comes shortly after its delivery of the high-profile John Lewis 150th anniversary event in 2014, which MCM said has caused ‘a surge in interest from clients and prospects’.
MCM’s financial results for the past year are expected to show an increase in sales of 17%, and the group has added to its senior team with two new appointments to coincide with this growth. Karen Evans has been hired as client director, while Brendan McCaul has joined as creative services director.
Evans will be responsible for client strategy and the agency’s business development. She has 20 years of experience in the industry, having worked with agencies in marketing, experiential campaigns and communications roles, with a number of global brands. Her previous campaigns have included work for British Gas, Britvic, Superdrug, Unilever, Diageo and Green & Black’s.
McCaul, who was previously director of global productions at Be The Image, will be responsible for devising creative strategies for MCM Creative Group’s range of clients. He has more than 20 years of experience in film and has worked on campaigns for brands including Procter & Gamble, PwC, Lamborghini, Lego and FedEx, as well as multiple UN-backed NGOs.
Nicky Milligan, managing director at MCM Creative Group, said: "Karen and Brendan are outstanding operators with deep industry insight and a wealth of experience working with some of the world’s leading brands. Their skills are a great fit for our growing client base and they both bring with them fresh enthusiasm and energy to the MCM team.
"They will play an integral role in continuing our award-winning strategies for our key clients. Their appointments are a true reflection of the success we’ve enjoyed in the past 12 months, and they will be a key part in our future growth."
MCM will also be relocating this summer from its current Hammersmith headquarters to new premises in Richmond upon Thames, as part of its wider investment plans.
More agency news:
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here