Starwood, which recently completed the £19m renovation of Le Méridien New Orleans, has converted an historic building in the city’s Central Business District into the 188-room hotel.
Situated on Baronne Street, Aloft New Orleans Downtown anchors a new mixed-use complex within walking distance of Bourbon Street, which is at the heart of the city’s famed French Quarter, the Mercedes-Benz Superdome and numerous businesses.
Features of the hotel include 232sqm of flexible meeting space, a W XYZ bar, splash pool, 24-hour fitness centre and free wi-fi.
"We are thrilled to introduce the Aloft brand, with its distinct design aesthetic, buzzing social scene and innovative offerings, to the vibrant city of New Orleans," said Brian McGuinness, senior vice president, specialty select brands for Starwood. "Gaining growth momentum in markets worldwide, Aloft continues to build global buzz as we near 100 hotels worldwide."
An affiliate of HRI Properties, 225 Baronne Complex Subtenant, controls the New Orleans hotel, while HRI Lodging manages it.
Starwood recently announced a partnership with taxi hire platform Uber that allows its SPG and SPG Pro members to earn Starpoints during Uber taxi rides.