HGA doubles size of events team after series of account wins

Agency HGA Creative has won a series of accounts from brands including Travelodge Hotels, Nationwide Building Society and HSBC, and is celebrating with a rebrand and new website.

HGA has rebranded after exceeding new business targets
HGA has rebranded after exceeding new business targets

The Manchester-based agency has exceeded its new business targets by 50% ahead of its year-end in May.

The new wins have also allowed it to expand its live events team, which has doubled in size since the beginning of 2015.

Managing director Dan Laurence said: "We are incredibly proud of our team and the hard work they have put in to achieve these fantastic results. The rebrand is the culmination of months of hard work and represents an exciting moment in HGA’s journey. Our ethos of ‘Challenging The Ordinary’ sums up our approach since day one – to challenge convention and create extraordinary moments for our clients; ones their audiences will never forget.

"Fundamental to this is our commitment to provide unforgettably positive service at every point on the client journey. We are really excited to be taking the wraps off this and look forward to the positive impact our new proposition will have both on HGA and our clients."

The news comes after a series of expansion at HGA which saw the appointment of three new recruits in November and the promotion of Dan Laurence to MD in October. 

More agency news:

MotivAction renamed after purchase by MTravel Solutions

MCI Group merges with Coulter Companies

Maritz appoints drp as UK 'meetings experts'

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Maintaining two-metre rule when returning to work will be 'impossible'

Maintaining two-metre rule when returning to work will be 'impossible'

Guidance from health and safety body advises employers to assess risks to wellbeing as well as virus transmission when bringing employees back.

Nearly two thirds of event planners expect live events to return this year

Nearly two thirds of event planners expect live events to return this year

Most event companies will be running just a quarter of events planned for 2020, finds research by Global DMC Partners.

LIVE UPDATES: UK could have 'air bridges' by end of June

LIVE UPDATES: UK could have 'air bridges' by end of June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.