MotivAction renamed after purchase by MTravel Solutions

MotivAction has been purchased by MTravel Solutions, resulting in a name change to DBKOFish Events.

MotivAction has been purchased by MTravel Solutions LTD
MotivAction has been purchased by MTravel Solutions LTD

MotivAction entered into a Company Voluntary Arrangement (CVA) in February last year to clear debt, before its purchase by MTravel Solutions in October. The companies can no longer use the MotivAction name, resulting in the change to DBKOFish Events. 

The purchase follows a difficult year for the agency, in which David Buxton stepped down as managing director and it moved back to its former premises after 12 months to cut costs after its expansion plans failed.

In July 2013, Motivaction's end-of-year financial results revealed a 19% decrease in profit.

More agency news:

MCI Group merges with Coulter Companies

Maritz appoints drp as UK 'meetings experts'

Parker and Freer to leave as Zibrant revamps senior team

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