South Africa: 'bullish' on future of business events industry

South Africa remains 'bullish about the future' of the business events industry and its contribution towards innovation and new thinking.

This was the message from South African Minister of Tourism, Derek Hanekom, who was speaking last week at a gala dinner at the end of the first day of Meetings Africa.  

The business events exhbition, held at Sandton Convention Centre, was marking its tenth anniversary and looking forward to the next decade. 

Hanekom commented on how the tradeshow has grown from strength to strength over the last decade to become the best and most accessible pan-African business events platform.

"Aptly, our theme is: Advancing Africa Together. Collective effort is the way to go – in fact, it is essential if we all wish to continue on this robust growth path," Hanekom said, adding that South Africa is 'bullish about the future' of the business events industry.

South Africa has secured 177 major international association meetings for the next five years. These meetings will have an estimated economic impact of R3.5 billion and will bring about 253,000 delegates to the country.

Hanekom added: "Business events and conventions are arteries for innovation and new thinking in the knowledge economy. This is where the best minds connect, where competitiveness in the global market place is redefined, and where we create platforms to collaboratively solve common global problems."

Visit C&IT's South Africa Destination Guide here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to follow food from farm to fork

How to follow food from farm to fork

Delegates increasingly want to know where their food is coming from, which means event planners should too.

Complete C&IT's agency survey by 2 August

Complete C&IT's agency survey by 2 August

To be in with a chance of appearing in this year's Top 50 UK Agencies, complete our State of the Industry survey.

TEN6 Creative appoints senior designer

TEN6 Creative appoints senior designer

London-based agency continues expansion to boost its live experiences capabilities.

6 ways incentive travel boosts your business

6 ways incentive travel boosts your business

From increasing morale to encouraging competition, Seven Events' Sarah Hill explains how incentive travel benefits the bottom line.

George P. Johnson announces two new senior hires

George P. Johnson announces two new senior hires

The agency continues to invest in leadership to support the development of its creative teams.

Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

How to tackle the rising issue of delegate stress

How to tackle the rising issue of delegate stress

There are lots of ways to remove the core stress triggers of certain delegates.

LATEST JOBS