60 seconds with... AddingValue's Tina Morris

C&IT caught up with AddingValue's managing director of events Tina Morris to hear about the agency's office move to Richmond and revamped employee engagement package.

AddingValue's managing director of events, Tina Morris
AddingValue's managing director of events, Tina Morris

Why did you decide to move the offices now?

Really we’re moving because we’ve grown and we need more space. We’ve been in these offices in Twickenham for eight years, about 18 months ago we took on another small office three minutes walk away because we were expanding, and we put all our creative and communications people in there and we kept events in the original building. But we’ve outgrown the premises and although we’re only three minutes walk away from the other part of the team, it’s better if everybody’s under one roof for communications and general vibe really.

Have you struggled to attract staff in Twickenham?

I think in some ways, yes. It was difficult to attract people who lived north of London, or further south of London, and it’s a zone further out than the new offices. We find that creative types and young event professionals want to be somewhere where there’s a good vibe, and the London-based people really want to stay in London. We have quite a young workforce and they like to be out for a drink after work or to go shopping, and Richmond is great for that. 

Does the new office give you space for growth?

Yes it does, we will be able to take more office space in that building if we want to as we grow, which is part of our plan. It also has more of a professional look and feel and a lot more meeting space, so we will be able to feel proud of the offices and invite people there. We’ve also got our new branding launching as well, with a new look and feel to our proposals and templates and new business cards etc, so it's like a whole new start for us. 

What will the move mean for client relationships?

I think clients will hopefully want to come and see us more, because it’s more easily accessible, and a lot of our clients are London-based or overseas. We will also feel prouder of the office so we’ll want to invite them there to meet the wider team, sometimes when you’re not proud or tight on space you don’t invite people over as much. It’ll make a difference to our supplier relationships as well and we’ll invite them round too. Part of the whole attraction of these new offices in Richmond is, as soon as anyone comes out of the station our offices will be right opposite with our branding on, so it’s the first thing anyone will see.

What has made you revamp your employee engagement packages?

We did some research at the end of last year on what attracted people to work in certain companies. It wasn’t all about a large salary and pension scheme, an important factor was location, but as well as this we found that the little things were important. So we’ve formalised some of these that we already had in place and added a few, such as a day off after your birthday, duvet days, lunch on the company once a month, a £500 cash gift after marriage or civil partnerships, and additional annual leave after two years of service. Things like that that people feel warm about the company, and we’ve put this information into a welcome pack for new staff. In our line of work we’re always trying to motivate audiences through incentives or events for our clients, so we have to start by motivating our own people.

More on AddingValue:

Top 50 agencies 2014: Adding Value (26)

AddingValue reports £150k profits for 2014

Chris Clarke to leave Adding Value

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