Events are 'vital' in rebuilding trust that technology has destroyed

A new report cites technology as a major factor for destroying trust in business and highlights the key role events will have to play in repairing it.

An image from the report
An image from the report

The report, commissioned by event agency Top Banana and the Institute of Internal Communication and compiled by Westminster Business School, uncovers the extent to which communication technology has broken down trust.

According to its findings, trust in UK business reached its lowest recorded levels last year, and just one in four members of the public trust business leaders to do the right thing. It goes on to suggest there is a 'clear disconnect' between the ease and frequency of electronic communication and employees’ desire to talk and exchange.

"Continuously declining levels of trust in society indicate that we are not relating to each other in the right way," said Katalin Illes, principal lecturer in leadership and development at Westminster Business School and co-author of the report.

"One key element of communication that business leaders should take into account is its ‘richness’. Face to face communication is still considered the most reliable and allows people to rapidly evaluate the openness and honesty of managers, thus allowing them to build trust," she added.

Nick Terry, managing director at Top Banana, said: "The presence of trust in an organisation has a considerable impact on the performance of that organisation. From better cooperation and more effective problem solving, to a positive work climate and employee engagement, the benefits of a trusting workplace are both well researched and understood by events professionals, as is the continued role of face to face communication in the corporate environment.

"Research tells us that employees still prefer to share ideas via face to face communication, therefore it’s vital that leaders and managers make themselves visible for both formal and informal conversations."

Read the report in full here.

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

New event space opens at Southampton Science Park

New event space opens at Southampton Science Park

Venue has capacity for 200 people and is close to major road and rail links, as well as Southampton Airport.

Will outer space become a giant leap for incentives?

Will outer space become a giant leap for incentives?

Astronaut and associate professor of space physics Suzie Imber says the reality of travel beyond our planet is close.

8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

LATEST JOBS