Pacific World cites Italy as top meetings destination

Italy's Rome and Milan top the list of popular destinations for meetings and incentives in EMEA in 2014, according to a special report by Pacific World.

The Collosseum, Rome, Italy
The Collosseum, Rome, Italy

The agency’s first Annual Destination Index Special Report named Italy as the most popular destination for meetings, incentives and events in the EMEA, followed by the UAE in second place and France in third.

The report found Rome to be a top destination due to its ‘conventional but reinvented venues’ and its hotel investment, with 7% new hotels in the last two years. Milan has also invested in this area, with 5% new hotels in the past two years.

In the UAE, the report cited Dubai as a top destination due to the rise in demand for luxury and high-end activities in the sector and its wide accommodation offering. Paris, Strasbourg and the Loire Valley in France came out on top due to an increase in corporate events in these areas.

Harsha Krishnan, strategic development director at Pacific World, said: "The 12-month overview has allowed us to incorporate factors such as seasonality by using a three-month rolling average and year-on-year comparisons, growth and group size. 

"We also analysed the destinations on a monthly basis, looking at recent changes in country/city image; new flights and accessibility; major events; buzz about new hotels/infrastructure; political, economic and currency movements; and which event types they were seeing requests from."

The report also showed that South Korea, Indonesia and Hong Kong were the most popular meetings and events destinations in Asia in 2014. Factors driving meetings planners to these destinations were identified as visa policies, compliances and corporate governance guarantees, destination reinvention and international hotel chain investments generating trust.

More on Italy:

Italy's best venues

Destination of the week: Rome

Rome: venue update

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Another landmark year for Belfast after winning Best Events Destination 2019

It's been a record-breaking year for Belfast with stand-out numbers for business tourism sales and awards galore.

LATEST JOBS